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A D V E R T I S I N G
Ads That Demand to be Noticed
Iconoguy Graphics & Design really excels in the newspaper & magazine ad arena.
Decades of experience assure that your ad will not only stand out from the rest, but also give you peace of mind knowing your
ad is built based on tried-and-true, solid ad principles, scientifically based on your customer's needs and desires.
Certain principles hold true in most advertisements. For instance, did you know that the reader's eye will look
at a photograph of another human being before a photograph of a still object or any illustration or text? Did you also know that
it's best to right away announce a special value or offer such as a discounted dollar amount or some type of free item giveaway?
All these things and more are seriously pondered by the Iconoguy staff when constructing your advertisement. Many
years of experience and study go behind each ad we construct and we take each and every project very serious, because we care about
your business. Each ad is like "our baby" and even though the average reader looks at an ad for about 4 seconds, tops, we want
your message to get through and impact your current and soon-to-be clientelle.
Iconoguy has been creating newspaper ads for The Wetlands, 955 Garfield, Eugene, for several years
now. In addition, they create ads for The Highlands, 390 E 40th Ave, Eugene, Good Times Cafe, 375 E 7th Ave., Eugene, and The Pour
House, 444 42nd St. Springfield.
We also were the main contributing designers for all graphic design work done for the debut of The
GRRRLZ ROCK! concert series, including a series of news ads dispalyed in The Eugene Weekly, The Eugene Register-Guard and The Oregon
Daily Emerald.
This presented a challenge as the ad was overly crowded with several concerts and a plethera of sponsor's logos, all presented in
a relatively small area and in black and white format. As the concert series progressed, each ad had to be re-formatted as less
upcoming concerts were listed, so the layout and all the sponsor logos would be readjusted in the ad.
Many ad items originated as print items (see the "Print Media" page). For instance, a door hanger, after much rearranging of text,
special offers and amenity announcements, would be "reborn" as a news ad. This is another good example of how using one company
to create all of your advertising works quite well.
The basic overall graphic design problems are already solved in an ad or some type of print media (a flier, postcard or business card)
and so the time it takes to simply reformat it to fit ad space is minimal, thus presenting the customer with substantial
cost-savings. Graphic design costs are expensive, normally, so anyway money can be saved in this way allows your marketing
dollars to go much farther.
GRRRLZ ROCK! 2006 PRINT ADVERTISEMENT:
Here's an ad that ran in The Eugene Weekly during the Olympic Trials of 2008 in Eugene, Oregon.
The Highlands is a nice, neighborhood "sports bar" and pub, boasting more different types of beer on tap than you would believe! They
also have several pool tables and a couple of ping-pong tables to round out the "full fun experience."
Wednesdays are "free pool" and "half-off appetizers," and you really have to see the ginormous portions. Espcially the mountain of
nachos...it's HUGE! And it's not just chips and cheese, they have everything on there. Definitely a "full meal deal" when you add
your favorite beverage.
I ought to know, as I happen to live a meer 3 blocks away from this quaint eatery and watering hole. It's a near perfect
neighborhood (it's truke! I've lived here for over 20 years) in deep South Eugene, hidden away so well you would almost never guess
it's here. Located in a sparkling clean shopping mall along with (get this) a florist, supermarket, barbershop, beauty salon,
veterinarian, dentist, and well, you can see that I could live my whole life and never leave a one mile radius from my home (and I do,
almost).
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